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Marketing Manager Salary in Boise, Idaho

Updated 2026-04-05BLS 2024 data — be the first to add a local report

Salary Distribution

BLS 2024
$133,181/ year

Median Marketing Manager in Boise, ID

$75,571
10th
$92,160
25th
$133,181
Median
$187,200
75th
$228,384
90th

Compensation Breakdown

BLS 2024
Base salary (median)
$133,181
Total compensation (est.)
$153,158
Bonus range
$4,800 – $23,400
Mean salary
$141,172

How This Compares

Boise, ID median
$133,181
Idaho median
$141,505-5.9%
National median
$138,730-4.0%

Cost of living in Boise is 0% below the national average. Salary of $133,181 here is equivalent to $133,181 nationally.

Salary by Experience

0-2 years
$95,890-28.0%
3-5 years
$121,195-9.0%
6-10 years
$149,163+12.0%
10+ years
$183,790+38.0%

Salary by Company Size

Startup (< 100 employees)
$117,199-12.0%
Mid-size (100–5,000)
$133,181
Enterprise (5,000+)
$157,154+18.0%

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Marketing Manager Salaries in Nearby Cities

Nampa, ID$138,730/yr
Meridian, ID$138,730/yr

Related Jobs in Boise

Human Resources Manager$130,896/yr
Operations Manager$124,435/yr
Business Analyst$91,478/yr
Sales Manager$125,376/yr
Account Manager$125,376/yr

Quick Numbers

Hourly (40hr week)$64/hr
Monthly gross$11,098/mo
25th percentile$92,160/yr
75th percentile$187,200/yr

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Market Context

via FRED

Fed Funds Rate

Mar 2026

3.64%

Inflation (CPI)

year-over-year

2.4%+0.04

National Unemployment

Mar 2026

4.3%-0.10

Idaho Unemployment

Dec 2025

3.6%-0.10

Avg Hourly Earnings

all private workers

$37.38+$0.09

10yr Treasury

Apr 2026

4.31%

Source: St. Louis Fed (FRED). Updated daily.

Marketing Manager Salaries by City

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Frequently Asked Questions

What is the average Marketing Manager salary in Boise?

The median Marketing Manager salary in Boise is $133,181 per year, with a range from $92,160 at the 25th percentile to $187,200 at the 75th percentile. Total compensation including bonuses typically runs higher — see the breakdown above for the full picture.

How does Marketing Manager pay in Boise compare to the national average?

Marketing Manager salaries in Boise are 4% below the national median of $138,730. After adjusting for Boise's cost of living, the purchasing power of that salary is equivalent to roughly $133,181 nationally — which is the number that actually matters when comparing offers across cities.

What factors affect Marketing Manager salaries in Boise?

In Boise, the biggest drivers are years of experience, company size, and industry vertical. Entry-level Marketing Manager roles start around $75,571, while senior and staff-level positions at larger employers can reach $228,384 or above. Specialized skills and in-demand tools can also meaningfully shift where you land in the range.

Is Boise a good place for Marketing Manager jobs?

Boise offers a Marketing Manager median of $133,181, which is 4% below the US median of $138,730. Whether that makes it a good market depends on your personal cost-of-living equation — Boise is 0% cheaper than the national average, so factor that into your math.

How do I negotiate a higher Marketing Manager salary?

Start with the data on this page: the 75th percentile for Marketing Manager in Boise is $187,200, which is a defensible anchor for a negotiation. Come in with a specific number backed by real market data — not a range — and reference your experience tier. If you're above the median, ask for the 75th percentile. If you're already at the 75th, push for total comp improvements like equity or bonus instead.