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Social Media Manager Salary in Austin, Texas

Updated 2026-04-05BLS 2024 data — be the first to add a local report

Salary Distribution

BLS 2024
$74/ year

Median Social Media Manager in Austin, TX

$42
10th
$51
25th
$74
Median
$104
75th
$127
90th

Compensation Breakdown

BLS 2024
Base salary (median)
$74
Total compensation (est.)
$85
Bonus range
$4,800 – $23,400
Mean salary
$78

How This Compares

Austin, TX median
$74
Texas median
$141,505-99.9%
National median
$138,730-99.9%

Cost of living in Austin is 18% above the national average. Salary of $74 here is equivalent to $63 nationally.

Salary by Experience

0-2 years
$53-28.4%
3-5 years
$67-9.5%
6-10 years
$83+12.2%
10+ years
$102+37.8%

Salary by Company Size

Startup (< 100 employees)
$65-12.2%
Mid-size (100–5,000)
$74
Enterprise (5,000+)
$87+17.6%

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Social Media Manager Salaries in Nearby Cities

Houston, TX$134,568/yr
San Antonio, TX$138,730/yr
Dallas, TX$149,828/yr
Fort Worth, TX$138,730/yr
El Paso, TX$113,759/yr

Related Jobs in Austin

Graphic Designer$70,765/yr
Content Writer$86,954/yr
Copywriter$86,954/yr
Photographer$47,401/yr
Video Editor$74,057/yr

Quick Numbers

Hourly (40hr week)$0/hr
Monthly gross$6/mo
25th percentile$51/yr
75th percentile$104/yr

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Market Context

via FRED

Fed Funds Rate

Mar 2026

3.64%

Inflation (CPI)

year-over-year

2.4%+0.04

National Unemployment

Mar 2026

4.3%-0.10

Texas Unemployment

Dec 2025

4.3%+0.10

Avg Hourly Earnings

all private workers

$37.38+$0.09

10yr Treasury

Apr 2026

4.31%

Source: St. Louis Fed (FRED). Updated daily.

Social Media Manager Salaries by City

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Frequently Asked Questions

What is the average Social Media Manager salary in Austin?

The median Social Media Manager salary in Austin is $74 per year, with a range from $51 at the 25th percentile to $104 at the 75th percentile. Total compensation including bonuses typically runs higher — see the breakdown above for the full picture.

How does Social Media Manager pay in Austin compare to the national average?

Social Media Manager salaries in Austin are 100% below the national median of $138,730. After adjusting for Austin's cost of living, the purchasing power of that salary is equivalent to roughly $63 nationally — which is the number that actually matters when comparing offers across cities.

What factors affect Social Media Manager salaries in Austin?

In Austin, the biggest drivers are years of experience, company size, and industry vertical. Entry-level Social Media Manager roles start around $42, while senior and staff-level positions at larger employers can reach $127 or above. Specialized skills and in-demand tools can also meaningfully shift where you land in the range.

Is Austin a good place for Social Media Manager jobs?

Austin offers a Social Media Manager median of $74, which is 100% below the US median of $138,730. Whether that makes it a good market depends on your personal cost-of-living equation — Austin is 18% more expensive than the national average, so factor that into your math.

How do I negotiate a higher Social Media Manager salary?

Start with the data on this page: the 75th percentile for Social Media Manager in Austin is $104, which is a defensible anchor for a negotiation. Come in with a specific number backed by real market data — not a range — and reference your experience tier. If you're above the median, ask for the 75th percentile. If you're already at the 75th, push for total comp improvements like equity or bonus instead.